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Marketing theory 813


 
Module code BEM 813
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

 Practical marketing research implications of the latest issues, trends and applications in the theory and practices in the field of marketing management.
Module credits 18.00
Prerequisites Only for students admitted to the MPhil degree in Marketing Research
Contact time 1 full contact day 5 times per semester
Language of tuition English
Academic organisation Marketing Management
Period of presentation Semester 1 or Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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